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Surajit Banerjee from Hyderabad (AP)

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Shah Rukh Khan and Anushka Sharma in ‘Rab Ne Bana Di Jodi’

November 3rd, 2008 • Related • Filed Under

Yash Raj Films released the first look promo for their upcoming film ‘Rab Ne Bana Di Jodi’ on Sunday, November 2, to coincide with lead star Shah Rukh Khan’s 43rd birthday. The promo shows Shah Rukh and debutante Anushka Sharma cavorting to the cheery beats of ‘Haule Haule.’

Yash Raj Films released the first look promo for their upcoming film ‘Rab Ne Bana Di Jodi’ on Sunday, November 2, to coincide with lead star Shah Rukh Khan’s 43rd birthday. The promo shows Shah Rukh and debutante Anushka Sharma cavorting to the cheery beats of ‘Haule Haule.’ Photo Credit: YRF

November 02, 2008, (Sawf News) - Yash Raj Films released the first look promo for their upcoming film Rab Ne Bana Di Jodi on Sunday, November 2, to coincide with lead star Shah Rukh Khan’s 43rd birthday. The promo shows Shah Rukh and debutante Anushka Sharma cavorting to the cheery beats of Haule Haule.


First look promo of Yash Raj Films’ upcoming film ‘Rab Ne Bana Di Jodi’ featuring Shah Rukh Han and debutante Anushka Sharma. Photo Credit: YRF

The promo for the film, penned and helmed by Aditya Chopra, is being aired on all television channels from today.


First look promo of Yash Raj Films’ upcoming film ‘Rab Ne Bana Di Jodi’ featuring Shah Rukh Han and debutante Anushka Sharma. Photo Credit: YRF

The Music of Rab Ne Bana Di Jodi, composed by Salim and Suleman Merchant, is releasing on November 6.


First look promo of Yash Raj Films’ upcoming film ‘Rab Ne Bana Di Jodi’ featuring Shah Rukh Han and debutante Anushka Sharma. Photo Credit: YRF

As part of a unique marketing strategy, YRF has also installed life-sized 6-feet tall lenticular standees at all theatres, which gives the onlooker a unique view of both the looks of Shah Rukh Khan in the film, when viewed from different angles.


First look promo of Yash Raj Films’ upcoming film ‘Rab Ne Bana Di Jodi’ featuring Shah Rukh Han and debutante Anushka Sharma. Photo Credit: YRF

The quickie film was conceived and launched earlier this year to arrest the decline in the fortunes of Yash Raj Films which has delivered box office duds with sickening regularity.


First look promo of Yash Raj Films’ upcoming film ‘Rab Ne Bana Di Jodi’ featuring Shah Rukh Han and debutante Anushka Sharma. Photo Credit: YRF

Amidst their past six releases - Laaga Chunari Mein Daag (2007), Aaja Nachle (2007), Tashan (2008), Thoda Pyaar Thoda Magic (2008), Bachna Ae Haseeno (2008), Roadside Romeo (2008) - only Bachna Ae Haseeno managed to stir the box office.

Rab Ne Bana Di Jodi hits theatres on December 12.

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  4. Rab Ne Bana Di Jodi´ Yash Raj´s Only Hope Now!
  5. Rab Ne Bana Di Jodi to release on time

There Are 2 Responses So Far. »

  1. Comment by anil atluri on 3 November 2008:

    sharukh u rock i’m sure it’s going to blast again

  2. Comment by faisal on 3 November 2008:

    Guys,

    See below at i got from wikipedia

    Music

    1. Haule Haule Sukhwinder Singh

    2. Dil Se Sonu Nigam And Lata Mangeshkar

    3. Rab Ne Bana di Jodi Abhijeet

    4. Yeh Hamari Jodi Abhijeet

    5. Saath Hun Mein Tumhare Lata Mangeshkar

    6. Do Labz Keh Do Lata Mangeshkar and Shaan

    7. Oh Yaara Oh Yaara Shaan, Sonu Nigam, Sundhi Chauhan, Anushka Sharma, Salim

    8. Dil Se - Melody

    9. Kabhi Kabhi Jodiyaan Shah Rukh Khan

    [edit] Promotion

    Yash Raj Films commenced the promotion of Rab Ne Bana Di Jodi on 2nd November, the birthday of Shahrukh Khan, with a 70 seconds song promo of “Haule Haule”. This was the first time in the history of Yash Raj Films that they released the song promo prior to the music release. With a new marketing strategy, YRF installed 6-feet lenticular standees at all theatres and multiplexes, which gave the viewer a unique view of both the looks of Shahrukh Khan in the movie, when viewed from different angles.

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