`Panchvi pass` to fetch Rs 18 cr from callers
Aminah Sheikh / Business Standard
Star Plus’ new quiz show Kya Aap Panchvi Pass Se Tez Hai, which will be hosted by actor Shahrukh Khan, is expected to rustle up over Rs 18 crore from mobile and landline calls and through SMSes. This amount is a lot higher than the Rs 10-12 crore it earned during Kaun Banega Crorepati (KBC) last year. The show will run for 36 episodes starting April.
Unlike KBC-3, where Airtel, MTNL and BSNL were exclusive telecom partners, this time around, the channel is going non-exclusive. The channel is in the process of getting on board almost every telecom service provider, which means that participants need not just call from an Airtel or MTNL/BSNL number.
“This will increase the base of participants than if the lines are open to more than 2-3 service providers. Last year, Airtel provided around 20 million subscribers (largely mobile and around 2 million landline users), the major chunk of landline user base was contributed by MTNL/BSNL. However, with the growing subscriber base, it makes sense for the channel to sign on more than two telecom service providers. This will ensure reach to around 280 million users in the country,” said a source close to the development.
During KBC-3, Airtel (mobile and landline combined) accounted for 40 per cent of the calls, while MTNL/BSNL contributed to the remaining.
Star Plus is said to have signed on a few telecom partners that include Spice, Airtel, MTNL and BSNL, and is in talks with Reliance Communications, Idea Cellular, Tata Indicom and Vodafone, according to the source.
When contacted, Viren Popli, the senior vice-president of Star Mobile Entertainment, said, “We do plan to go non-exclusive, but cannot divulge any details at this stage.”
Last year, calls for KBC-3 were priced at Rs 2.40 per pulse for both landlines and mobiles. The call rates this time will be around Rs 4 per landline call and Rs 6 for mobiles and SMS.
That apart, the revenue-sharing terms between the telecom operator and the channel has also been revised. While Star Plus earned 22 per cent and the telecom operator kept the rest, for Kya Aap Panchvi Pass Se Tez Hai, the revenue sharing terms will now be 50 per cent each.
Star expects to receive at least 2 million calls per episode, earning Star Plus over Rs 18 crore from telecom interactivity (it is estimated to earn 50 per cent of the Rs 36 crore from 36 episodes), said a source close to the development.
Kya Aap Panchvi Pass Se Tez Hai is the Indian version of the international show, Are You Smarter Than A Fifth Grader?, in which adults are quizzed on questions from textbooks of standards 1 to 5. At each level, the contestant has the chance to win a specific amount and the maximum winning amount for the show is Rs 5 crore.
Winning formula
Star Plus looks to earn over Rs 18 crore from mobile and landline calls and through SMSes for its new quiz show Kya Aap Panchvi Pass Se Tez Hai
The amount is a lot higher than the Rs 10-12 crore it earned during KBC last year
The channel is in the process of getting on board almost every telecom service provider, which will increase the base of participants
Call rates will be around Rs 4 per landline call and Rs 6 for mobiles and SMS
Star Plus also stands to gain more from the revised sharing terms and will get 50 per cent of the revenue earned by the telecom operator as opposed to 22 per cent for KBC-3
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A must for all thieves!
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wow great to see OLLO doing well in this terrible times . 
Comment by Master on 26 February 2008:
This one will be bigger hit than KBC including all 3 seasons.
Comment by surinder thakur on 18 March 2008:
pls write me about to enter in the `Panchvi pass` show
and how to write the smses, terriff rates of sms
thanks
Comment by hemant kumar on 12 April 2008:
pls write me about the 3rd level process of the
“kya app panchvi pass se tez hai ”
becouse i have passed first and second level of it.
And for third level i will have to go to
the filmcity greater noida as we got the response from there
and also write me
what will be done over there
and about all the process
thanks a lot
Comment by hemant kumar on 12 April 2008:
pls write me about
kya app panchvi pass se tez hai
after selection to play in this serial
will i have to go to bombay
or i can participate in it by
only sms,mobile phone or landline phone
please write me
thank you
Comment by Rajeev on 12 April 2008:
waiting for it to begin
Comment by Vijaykumar J.Brahmbhatt. on 24 April 2008:
Mr.Hemantkumar i would like to know how i enter in this contest.Please i would like to know in deeply. My mobile no. is 98254 43145 from Ahmedabad.I’ll really thankful to you for always.And best wishes for your achievement.
Comment by Venkatagiri on 29 April 2008:
Pl let me know how to participate in this show? or how to register?
Comment by nayab shahid on 2 May 2008:
Pl let me know how to participate in this show? or how to register?
Comment by N.MOHAMMED FIYAZ on 4 May 2008:
hi am fiyaz ,i want to participate in this show.
kindly tell me the proceedure to enter in this.
Comment by N.MOHAMMED FIYAZ on 4 May 2008:
kindly tell me this proceedure.
Comment by Indira Chatterjee on 4 May 2008:
please tell me the procedure to participate in kya aap panchvi paas se tez hai?
Comment by Venkatesh Javalgeri on 5 May 2008:
I want to participate in this show kya aap panchvi paas se tez hai?
Can any one let me know how to participate and get through the process,,,,,Plzz PLzzz….
Thanks,
Venkatesh(Network Engineer)
9986227277
Bangalore,Karnataka
Comment by Master on 5 May 2008:
ENTRY MECHANISHM FACTSHEET
RULES TO PARTICIPATE
Starting tonight the 4th of March, watch your favorite channel STAR PLUS to catch the participation question. The question premiers at 7pm and is flashed repeatedly till 5pm the next day. The viewer has to respond to this question before 5pm next day. To respond, the viewer can use any landline and mobile phone. and submit his answer via sms or voice call.
Modes of participation
a. Using a MTNL/BSNL landline or mobile phone
Dial 1862 888 7827 followed by one of the answer options (01 or 02 or 03 or 04). For example, to choose answer option 01, viewers should dial 1862 888 7827 01
b. Using the Voice Service, for mobile connections of Airtel, Aircel, Spice, and Vodafone mobile
Dial 505 7827 followed by one of the answer options (01 or 02 or 03 or 04). For example, to choose answer option 01, viewers should dial 505 7827 01.
c. Using the SMS Service for mobile connections of Airtel, Aircel, Idea, Tata Indicom, Spice and Vodafone mobile
sms PASS to 57827 followed by one of the answer options (01 or 02 or 03 or 04). For example, to choose answer option 01, viewers should sms PASS 01 to 57827.
Sample question
When is Republic Day celebrated in India?
Answer Options:
01: 26th January
02: 25th December
03: 15th August
04: 2nd October
For e.g. If the viewer chooses 26th January as the answer, then they can send in their answers in the following ways:
a. Dial 1862 888 7827 01 from their BSNL/MTNL landline or mobile
b. Dial 505 7827 01 from their Airtel, Aircel, Spice, and Vodafone mobiles
c. SMS PASS to 57827 01 from their Aircel, Idea, Tata Indicom, and Spice mobiles
Comment by ARCHANA SARAF on 10 May 2008:
I would like to participate in Panchvi Pass show hosted by Shahrukh Khan. I am a resident of Mumbai. Let me know at the earliest.
Comment by gyan chand on 27 May 2008:
i wanted to play panchvi pass quiz contest