“Some movies which have a lacklustre opening in terms of money collected at the box-office often do well as days progress. In Bollywood, this phenomenon is called the outcome of word-of-mouth publicity,” said Sunil Boobna, a distributor.

This is exactly what has happened in the case of Jodhaa Akbar. The favourable viewer reports of the movie are now drawing fresh crowds.

The movie is also doing well in Andhra Pradesh and Karnataka. While the Andhra circuit registered a collection of Rs 24 million, the Karnataka circuit grossed Rs 21.8 million in the first week.

The first week’s collection figure in Tamil Nadu and Kerala, however, is rather poor in comparison. It is only Rs 8.2 million. The Tamil and Telugu versions of the movie are yet to be released.

In the Middle East, Jodhaa Akbar is heading towards the top-three slot, a record for a Bollywood movie released in the theatres there.

Although the movie opened on an uncertain note in Mumbai, what with the multiplexes refusing to showcase it because of differences with UTV over their per centage of share from box-office collections, its gross collection in Mumbai in the first week stood at Rs 178 million.

Those who shunned the movie may be ruing the fact that PVR, the only multiplex that picked it up, received a comfortable Rs 40.8 million in the first week.

But audiences in Delhi and Uttar Pradesh seem to be responding to the movie rather guardedly.

In the overseas market, the movie has fared better in the US than in Britain. In the US, it collected $1.6 million in the first three days, while making $0.4 million in Britain. (Source: IANS) (Updated on February 26)