The battle lines have been drawn once again between Yash and Aditya Chopra and the exhibitors of the multiplexes with the imminent release of Yash Raj Films’ Aaja Nachle which has been aggressively promoted as Madhuri’s comeback film. With the last few films that have come from the Yash Raj stable having flopped at the turnstiles the multiplexes are turning on the heat for the Chopras for their latest venture.

If we go back in time it was only just on the eve of the release of the Aamir Khan-Kajol starrer Fanaa that both parties were having serious issues with each other and matters were resolved only when the three multiplexes agreed to the profit-sharing formula formulated by Yash Chopra & Co. The result of which was that Yash Raj Films was to earn the major share of revenue from the films produced by their banner.

The battle between the multiplexes and Yash Raj Films which began during the release of Fanaa continued to rage thereafter with multiplexes having to bow down to them for films like Dhoom 2, Ta Ra Rum Pum and Jhoom Barabar Jhoom.

Unfortunately the year 2007 hasn’t been much kind for the Yash Raj camp. While Ta Ra Rum Pum was far away from being a hit, Jhoom Barabar Jhoom was a clear disaster. The audiences even rejected Laaga Chunari Mein Daag outright. Chak De India was the only exception that worked in their favour.

Now, if sources are to be believed the owners of these multiplexes are looking to turn the tables on Yash Chopra & Co with Aaja Nachle up for release in the next couple of weeks. Perhaps the camp’s high handedness will now strike back on them. Reportedly the exhibitors are even contemplating to forego Yash Raj if the banner acts ‘pricey’ for Aaja Nachle.

We won’t we surprised if Yash Raj bows down to the exhibitors demands, this time around. As they say, every dog has its day…

Related posts:

1. Yash Raj Bad Times
2. Yash Raj’s 2007 Treat!
3. Yash Chopra to direct Madhuri Dixit?!
4. Aditya gives Shaad one more chance
5. Bachna Ae Haseeno breaks Yash Raj`s box office jinx